Big Brother is here, it’s the bots

June 25 would have been the 110th birthday of George Orwell. I was reminded of this by the article in Popsci which features some pretty odd photos, here’s an example:

Surveillance camera donning hat in celebration of Orwell birthday

Surveillance camera donning hat in celebration of Orwell birthday

So they say one picture is worth a thousand words; in this case that’s not the case. Facebook, Google, et.al. are taking your words (and pictures too), thousands, millions of them and crunching them into big data piles that then get analyzed and simonized and turned into the real truth about you, which then gets turned into “gold” for the data miners who make sure the information gets into the right hands.  How important is all of this in the world of goods and services? Very important. McKinsey&Company, one of the “mining companies” that stands to gain by all of this makes it abundantly clear how critical the data is to our future as a society in the “picture” they paint in their post:

Big data: The next frontier for innovation, competition, and productivity

They’re not kidding around. The larger question is whether all of this manipulation and usage of personal information is innocuous, beneficent, or malevolent?  It is not yet clear what the big picture will be.

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