Real time conversation – a “real first”!

The next logical step in personal communication: real-time. Wow, what a concept. This latest developing development comes to us courtesy of the man who gave us gmail, that ubiquitous staple of the online world. Paul Buchheit, among other dabblings since leaving Google and being flush, is “playing” with Friendfeed, a quite interesting  tool in and of itself (check it out at ).

By putting emphasis on real-time, Friendfeed (Buchheit) is trying both to leap frog the competition and presumably point the way. What a way it is to be sure. Kind of “Back to the Future” aided precisely in kind like in the movie – through technology. Not in this case through hot cars with time warping capability, but the equivalent. These “vehicles” don’t have wheels, they are “communication vehicles” – means to an end, namely talking to, not talking through, around, or at others. The difference is between leaving a note posted on the refrigerator vs. actually carrying on a live conversation.

This blog has previously pointed to source information suggesting that social networking as we know it today is wearing thin in relation to its value as a means of true communication as perceived by users. See:

Feeling connected in real time totally changes the equation in terms of personal communication, so much so that it impacts the very character, content, and potential “outcome” of that communication. This is a big deal indeed as McCluhan would I’m sure point out – in fact he has; the medium is and will always be the message. (

 Even if the rhetoric sounds like re-inventing the wheel, which it does and what is put forward is attempting to approximate “the wheel”, i.e. live conversation, it puts the merit of true personal communication back in play and that’s the really big breakthrough here!

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“Accidents” can be the answers

When I was on the advertising side of communications I had many unique experiences. Because everything wasn’t ready until the last minute  a chartered  plane took me to  Lake Placid,  New York – the plane was crammed full with presentation binders, displays, and all the necessary multimedia equipment  to deliver an annual product introduction for a major multinational company. I thought we were completely prepared for anything; oops, nobody thought to mention the unconventional  power generating system at the famous winter resort we were heading to that would grind our “gear” to a halt. We ended up improvising as a small army of volunteers manually advanced the phalanx of slide projectors cued with scripts hastily reworked on site. A minor victory over technology bugs; and  to this day I always have back up plans and try to be as “self contained” as possible for any presentation. Accidents do happen, sometimes with fortuitous result, which is the moral to this story.

One of the clients I worked with in those days was Corning, Inc. – their Biomedical division had just introduced an innovative piece of laboratory equipment, a blood gas meter, but it wasn’t selling well partly because it was different technology than the market was accustomed to using. It wasn’t selling well except in one particular sales territory where it was doing great, and I talked to the sales rep about his surprising success. “Well when I go back for my sample unit, the  lab won’t let me take it, they try it and they buy it.”  Of course he wasn’t supposed to leave his very expensive sample unit, just show it during his sales presentation. Thus was born the “Borrow A Meter” campaign, and one of the most successful product launches I can remember.

We can’t control everything. Unanticipated things happen. When that occurs you just might be able to use the result to advantage if you’re open to consider something different than what you expected.

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