Marshall McLuhan revisited

We’re going to mention “packaging” a lot, “The manner in which something, such as a proposal or product, or someone, such as a candidate or author, is presented to the public.” (from answers.com) with emphasis on what should be considered in trying to appeal to the INTENDED audience, which it often turns out is not necessarily what appeals (appearance-wise or otherwise) to the one generating the communication; this determination – what is it that most probably will appeal to the intended audience –  should be the first order of business in calculating a communications approach in all cases;  I would strongly urge that anyone striving to be an effective communicator start with Marshall McLuhan, if you haven’t already, because his conception of communications  is one of the pillars upon which all effective communications strategy should be based.

For example McLuhan said: “People don’t actually read newspapers. They step into them every morning like a hot bath.” Here’s another one, after the manner of McLuhan: People don’t actually read blogs. They jump on them coming and going like a bullet train.

https://communicatorsandcommunications.com/2009/03/07/marshall-mcluhan-revisited/

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