A seemingly innocuous AP piece is being picked up by a number of newspapers around the country. It hit me like a ton of bricks. So I did a little further checking online, and sure enough it is true. Newsweek is my source and I have no reason to doubt the authenticity of its report. http://www.newsweek.com/id/188714?from=rss
Girl Scouts of the USA does not allow the use of the internet to sell its “got-to-have-them” cookies! This exposé comes on the heels of the welcome news that the Vatican has awakened to the value of the internet (See my recent post on this matter). Kurt Soller’s article states the key point to be made about this whole imbroglio:
“…the group’s digital strategy seems confused and behind the times.”
The Girl Scouts organization purports to offer the largest program to teach entrepreneurship to young girls and yet it eschews e-commerce. Seems kind of like an oxymoron to me (ox-y-mo-ron) with emphasis on the last two syllables!
Filed under: new media | Tagged: e-commerce, economy, Girl Scouts of the USA, internet, marketing, new media, web |
Communicators & Communications 
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