Culture and communications

It has occurred to me that some visitors to this site may ask why there are posts covering the news of the day, matters involving politics, popular culture, etc? What is the relevance to a blog dedicated to communicators and communications? Before plunging ahead, let me assure you that this post is about as technical as this blog gets. One of the guiding principles for this blog is that: it shall be generally understandable to all who seek to gain from its information. This is carved in stone. So bear with me on this one, because in order to make the point, I have to get “technical”. Here goes. 

There is, first of all a hint in the name of the blog itself. “Communicators” are individuals who have messages to transmit in some way, through media, public speaking, and so forth. By and large I am using the term to refer to those who have a public presence in this regard, for example say, President Obama or Treasury Secretary Tim Geithner (more to come on Mr. Geithner in a separate post).

Now one of the accepted definitions of “culture” is: “an integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning” (taken from Wikipedia, keyword: “culture”). So “culture” and “communication” are inextricably connected.

In fact, the basic premise of the bestselling text MediaMaking: Mass Media in a Popular Culture is that: “mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life – each is shaping and defining the other.” (quoted from the editorial review of the book). My position is that this applies to communications in general, and this theory, if you will, is paramount to a basic understanding of communications overall. In every post, I endeavor to address the matter undertaken from a communications perspective.  That’s as it should be with a blog named “Communicators & Communications”. We now adjourn sine die.

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Marshall McLuhan revisited

We’re going to mention “packaging” a lot, “The manner in which something, such as a proposal or product, or someone, such as a candidate or author, is presented to the public.” (from with emphasis on what should be considered in trying to appeal to the INTENDED audience, which it often turns out is not necessarily what appeals (appearance-wise or otherwise) to the one generating the communication; this determination – what is it that most probably will appeal to the intended audience –  should be the first order of business in calculating a communications approach in all cases;  I would strongly urge that anyone striving to be an effective communicator start with Marshall McLuhan, if you haven’t already, because his conception of communications  is one of the pillars upon which all effective communications strategy should be based.

For example McLuhan said: “People don’t actually read newspapers. They step into them every morning like a hot bath.” Here’s another one, after the manner of McLuhan: People don’t actually read blogs. They jump on them coming and going like a bullet train.

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