marketing « Communicators & Communications

Viral “marketing” – word of mouth in a YouTube world

Posted on June 2, 2009 by Howard R. Debs

We are presently experiencing a virtual pandemic. I am not referring to the current Swine Flu, more properly named the H1N1 Flu . I am speaking of viral marketing, the term itself is relatively recent and started to be used in the mid 1990′s. The term’s imagery is particularly engaging. While it certainly can carry a negative connotation [...]

Filed under: communication theory, social media, society | Tagged: Britian's Got Talent, buzz, Cicero, communication strategy, internet, marketing, social networking, Susan Boyle, viral marketing | Leave a Comment »

“Accidents” can be the answers

Posted on May 3, 2009 by Howard R. Debs

When I was on the advertising side of communications I had many unique experiences. Because everything wasn’t ready until the last minute a chartered plane took me to Lake Placid, New York – the plane was crammed full with presentation binders, displays, and all the necessary multimedia equipment to deliver an annual product introduction for a major [...]

Filed under: writing and journalism | Tagged: blogging, branding, communication strategy, marketing | Leave a Comment »

A 21st Century Library rivals a Starbucks

Posted on April 7, 2009 by Howard R. Debs

I visited a local library recently. It had been just re-opened after a major renovation that took seemingly ages to complete much to the consternation of the residents who felt inconvenienced by this disruption of a tax payer funded public service. Well, it must have taken ages alright, because I felt like Rip Van Winkle when I stepped inside. [...]

Filed under: American culture | Tagged: brand identity, creating environment, marketing, nonverbal communication, Starbucks | Leave a Comment »

The Gypsy Kings and Dr. Seuss

Posted on March 23, 2009 by Howard R. Debs

The Gypsy Kings are one of my favorite musical groups. They perform rumba flamenco, a musical form indigenous to the Catalan region of northeastern Spain and southwestern France. Never heard of them you say? Well, they have a wide audience alright, (selling over 18 million albums) but in a sea of such expanse as THE [...]

Filed under: Essentials, new media | Tagged: blogging, blogs, marketing, Technorati, Theodor Geisel | Leave a Comment »

Girl Scouts ban use of internet to sell cookies

Posted on March 15, 2009 by Howard R. Debs

A seemingly innocuous AP piece is being picked up by a number of newspapers around the country. It hit me like a ton of bricks. So I did a little further checking online, and sure enough it is true. Newsweek is my source and I have no reason to doubt the authenticity of its report. [...]

Filed under: new media | Tagged: e-commerce, economy, Girl Scouts of the USA, internet, marketing, new media, web | Leave a Comment »