President Obama and the return of the viral email

Well, now I’m getting worried. In reply to a comment regarding the recent post “President Obama and language used stupidly” (http://communicatorsandcommunications.com/2009/07/27/president-obama-and-language-used-stupidly/) I wrote: “I have some concern his communications team may be a little off stride of late: I will continue to monitor this and report appropriately on the C&C blog…and I am hoping these recent [...]

Town hall protesters communicate effectively, not?

It is time to examine – in a dispassionate and calm manner – the effectiveness of the communications strategy enlisted by those protesting at  town hall meetings being held around the country, in particular those protesters  raising their voices – quite literally – when the ideas being proposed by the Obama administration and in Congress related [...]

Viral “marketing” – word of mouth in a YouTube world

We are presently experiencing a virtual pandemic. I am not referring to the current Swine Flu, more properly named the H1N1 Flu . I am speaking of viral marketing,  the term itself is relatively recent and started to be used in the mid 1990′s. The term’s imagery is particularly engaging. While it certainly can carry a negative connotation [...]

“Accidents” can be the answers

When I was on the advertising side of communications I had many unique experiences. Because everything wasn’t ready until the last minute  a chartered  plane took me to  Lake Placid,  New York – the plane was crammed full with presentation binders, displays, and all the necessary multimedia equipment  to deliver an annual product introduction for a major [...]

President Obama’s scorecard as Communicator-in-chief

How do you determine whether you’re communicating effectively? By evaluating results. You set objectives, sometimes referred to as goals in the blogosphere, for your effort, be it a blog, a presentation, etc. and then you use some appropriate means to measure effect. Now your objectives need to be realistic and attainable, and there are short-term, [...]

President Obama and Communication Experimentation

OK. What’s the latest. The lastest is the “online town hall” today – another first. Q&A of the people, by the people, and for the people. How many people? White House estimates indicated some 67,000 watching online towards the end. How many questions? More than 100,000, with over 3.6 million “votes” in cyberspace to help rank the questions of most interest. CNN.com characterized the [...]

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