“Accidents” can be the answers

When I was on the advertising side of communications I had many unique experiences. Because everything wasn’t ready until the last minute  a chartered  plane took me to  Lake Placid,  New York – the plane was crammed full with presentation binders, displays, and all the necessary multimedia equipment  to deliver an annual product introduction for a major [...]

“Freedom Tower” vs. “1 World Trade Center”

What’s in a name? Just about everything. Last week the owners of ground zero decided the  name “Freedom Tower” which was to be used for the most prominent of the several  new buildings being constructed on the site of the terrorist destroyed twin towers just didn’t send the right message and have opted instead to use [...]

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