When I was on the advertising side of communications I had many unique experiences. Because everything wasn’t ready until the last minute a chartered plane took me to Lake Placid, New York – the plane was crammed full with presentation binders, displays, and all the necessary multimedia equipment to deliver an annual product introduction for a major [...]
Filed under: writing and journalism | Tagged: blogging, branding, communication strategy, marketing | Leave a Comment »
The Gypsy Kings are one of my favorite musical groups. They perform rumba flamenco, a musical form indigenous to the Catalan region of northeastern Spain and southwestern France. Never heard of them you say? Well, they have a wide audience alright, (selling over 18 million albums) but in a sea of such expanse as THE [...]
Filed under: Essentials, new media | Tagged: blogging, blogs, marketing, Technorati, Theodor Geisel | Leave a Comment »
Over the past weekend a number of media sources – online and off – picked up on a story which I think may have originated in Chicago, my hometown, on Friday the thirteenth no less. We won’t call it “Black Friday” in this instance, instead we’ll call it “Red Hot” Friday. The basic point of [...]
Filed under: communication vehicles, new media | Tagged: blogging, blogs, communication vehicles, economy, pop culture | Leave a Comment »
We’re going to mention “packaging” a lot, “The manner in which something, such as a proposal or product, or someone, such as a candidate or author, is presented to the public.” (from answers.com) with emphasis on what should be considered in trying to appeal to the INTENDED audience, which it often turns out is not necessarily [...]
Filed under: communication theory, Essentials | Tagged: blogging, blogs, communication vehicles, marshall mcluhan, media, people | Leave a Comment »
